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Thom Rigney shot and directed ANZ's Fraud Money Back Guarantee online campaign launch for Mark Digital. Working with cinematographer Dave Payne the spot was shot live in studio to help creatives Chris Little and Gareth Sweet achieve a more realistic look. The animated GIFs took advantage of the standard online advertising space (header banner and right hand side banner) and worked together to create a rich online experience. You can see the individual GIFs below, as well has how it works in-situ on the ninemsn website. Cool. |